Due to rapid developments in technology, online commercial and creative landscapes have changed dramatically including the way in which content is created, produced, distributed and exploited. As a re...
Case Update: Ownership of Copyright in Innocent’s Dude Logo
The “dude” In 1998, Fresh Trading Ltd (“Fresh”) started up a new smoothie business that we all now know as Innocent. They engaged an agency called Deepend to design their brand identity. The a...