As a business, you may have compiled or purchased a customer database which you use to market your or a third party’s brand, goods or services to those customers.

There are strict rules in the UK and EU which govern direct e-marketing, being the sending of advertising or marketing communications by e-mail, text, video messages, etc, particularly in relation to the collection of data and unsolicited marketing. Failure to comply with these rules could lead to large fines, claims for compensation and damage to your goodwill.

Please contact us for further information on how you can achieve compliance with data protection legislation in your direct marketing activities.