As a business, you may have compiled or purchased a customer database, the information in which you use to market your or a third party’s brand, goods or services to those customers.
  1. There are rules which govern direct e-marketing, being the sending of advertising or marketing communications by e-mail, text, pictures and video messages, and voicemail messages, particularly on the collection of data and unsolicited marketing.  Failure to comply with these could lead to fines, claims for compensation and damage to your goodwill.

Please contact us for further information on how you can achieve compliance with data protection legislation in your direct marketing activities.