The value of trade mark protection

It is reported that big name online fashion retailer ASOS has settled its trade mark disputes with Swiss cycling wear manufacturer Assos. Similarities between the brands – ASOS – Assos – and their lines of business, see ASOS set to pay out over £20 million to settle the trade mark infringement allegations.

This case highlights just how valuable trade mark protection is to a business! It can be a real earner.

Are you protected?

Contact Maria Hamber to discuss your trade mark protection now.